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Let’s take a look at a few of these features: In addition to the base set of services listed above, vendors differentiate themselves in the marketplace by providing additional functionality designed to appeal to advanced business needs.

A set of analytics that allow you to determine how your users are using your mobile app.

User management facilities for authenticating access to your data.

Over-the-wire-optimized ways to access this data (generally JSON today).

Automatic RESTful API generation providing read/write access to that data.

A cloud-based storage facility for your data.

One of the key areas that you’ll need to address is data storage and retrieval. Does the data that your app will access currently reside in a place that will be network-accessible by the mobile devices that will use it? If so, is it accessible through a set of RESTful interfaces for all the CRUD operations that may be required by your app? Finally, will users who access this data from your mobile app be able to authenticate through existing security infrastructure? If the answer to any of these questions is no, you should take a look at the MBaaS services offered by ISVs. Typically, the services include the following: Now comes the exciting part – building the application.

You’ve defined your target audience, the set of necessary functionality, and the overall experience you wish to deliver to that audience. You’ve gone through the current research. You’ve been given the challenge of developing a mobile app for your enterprise, and the funding’s there just waiting to be spent. I’ll go into more detail on the other layers of this mobile service triangle in the future, but for now let’s take a look at the MBaaS space. ISVs are referring to those services as “mobile backend-as-a-service” (not a particularly good name, but we’ll use it for now). MBaaS offerings sit squarely between the existing platform-as-a-service vendors and the full end-to-end solution space occupied by mobile enterprise/consumer application platforms (see Figure). To meet that demand, application development shops are continually looking for new ways to accelerate development of apps that meet their consumers’ needs. In response, many new ISVs are beginning to offer a set of cloud-based, server-side mobile services to make app development quicker and easier to deploy. It’s no secret that demand for mobile applications is skyrocketing in both the consumer and enterprise space.